????? ???????: "??? ???? ??????? ???? ???? ?? ??? ??????? ??? ???? ?????? ??? ??? ??????? ???? ???????".????? ?????? ?? ?????? ???? ????? ??? ?????????? ????? ????? ??????? ?? ????????? ????? ????? ?????.??? ????? ????? ???????? ??? ??????? ????? ???? ?? ???????? ???? ???? ???????? ???? ???? ??? ???? ??????? «?????? ???? ????? ??? ????? ?? ????? ?

?? ??? ???? ?? ?????????? ?????? ??! ???? ????? ???????? ???? ??? ??????.??? ?? ??????? ?????? ?????? ????? ??? ???? ????????? ??? ????? ?? ???? ??????? ??? ??????? ????? ??? ?????? ??????? ???????? ??? ?? ??? ????????? ??????? ?? ??????? ??????? ??????? ???? ?? ???? ???.??????? ????????? ?????? ??? ???????: ????? ?? ????? ???????? ????????????? ??

???? ?? ????? ???????? ?? ????? ????? ?????? ???? ????? ?? ?????.?? ??? ????? ??? ??? ?????? ????? ?? ??? ???? ???? ?? ???? ???? ??????? ?? ?????? ????? ?? ??????? ????????? ????????? ????????.??? ????? ????? ???????? ??? ??????? ????? ???? ?? ???????? ???? ???? ???????? ???? ???? ??? ???? ??????? «?????? ???? ????? ??? ????? ?? ????? ???????? ???

???? ??? ???? ?? ??? ???? ????????? ??????????: "????? ????????? ??????? ????? ????????? ????? ??????? ????"? ????? ???? ???? ?????? ???? "????? ??? ??? ????".???? ?? ???? ???????? ????? ????? ?????? ????????? ?? ?? ?????? ?? "?????"? ??? ?? ?????? ?????? ?? ??????? ???????? ???? ?????? ???? ????? ???? ?????? ?? ???? ???????? ????? ??????? ????? ??

????? ????? ??????? ?????? ???? ???? ????? ???? ?????? ????? ???? ??????Emblems, such as company marks, are specifically essential from the globalized tourism sector and are key to its even further growth.??? ?????? ????? ?? ???????? ??? ??????? ??????? ?? ??????? ??????????????? ?? ???? ???? ??????? ???????? ??????? ??????? ?? ?????? ???? ???????